Email marketing video

Email marketing video

Email marketing video is a fun and easy way to reconnect with your customers and now this tool of email marketing is particularly easy to use and employ in your e marketing campaign. As everything become faster and more image orientated, offering your clients video instead of a long string of words or a set of images only a few of which could be actually relevant. Making email marketing video is really easy as well – nowadays most of us are equipped with different cameras which allow fast recording and effective sharing on the internet. Moreover, there are at least several different free programs for editing and sharing the video.

When you first consider video email services you need to answer at least a few questions to yourself. First one being – what is your target group? Different target groups need different approaches and getting started on the wrong foot may damage your image in the eyes of your potential customers for good. The second question you need to answer to yourself is – is your target group interested in watching your videos? Young people and the ones who spend a lot of time on the internet have a very short attention spam, so might prefer images with condensed information or a moving GIF to streaming video email marketing which requires at least some amount of time.

Another problem you might face while engaging in the attempts to do the best video email is the lack of feedback. With regular newsletters you can see the clicks and thus decide which part of your content was the most interesting. With home made video newsletters tracking the preferences of your clients might be more complicated. Luckily, there are enough email marketing services that enable you to keep track of your customers even if your newsletter contains of video. So before choosing the service provider you might want to research the field a bit.

The third important thing is deciding why email marketing video could be useful to the people in your newsletter list. Maybe the product they bought needs assembling or maybe taking care of it would be a lot easier if they got advice via email? Or maybe you can produce interesting content (for example, a travel agency might interest potential buyers with funny and informative videos about each country they are selling tickets to)? Just don‘t make a video for it‘s own sake!

Once you have established whether you really need email marketing video you can start looking for providers and tutorials that will help you achieve what you are hoping for. You will probably need at least some of video email software – even if you have a camera and can edit. On the other hand, you can save by using free video email marketing or choosing cheaper services. And if you don‘t really know where to start, the enchanting place of the internet will help you again by offering email marketing video tutorial and other advice.