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| Restaurant email marketing |
Restaurant email marketing seems to be getting out of focus these days. If you own a restaurant, it is more likely that you are goint to trust social media, than take up email marketing. There might be variuos reasons for this: it is relatively easier to get in touch with clients using social media profiles. It seems that uploading funny pictures and regularly writting facebook statuses about news on the menu is easier that hiring (and paying for) restaurant email marketing services. There is some truth to this claim – if you really know how internet works and how to keep the attention of an internet user. On the other hand, restaurant email marketing creates a private space that only you and people from restaurant email list share. But how should you know which approach to choose?
The first and obviuos reason why restaurant email marketing might be useful to you is that by using this type of marketing you enter the private space of the people who eat (or might eat) at your restaurant. Not a social gathering, where the one who shouts the loudest gets the attention – a private, door to door communication. Now, as I have mentioned „door to door“, it is important to note that your approach shouldn‘t be like that of the religiuos groups that come knocking at your door. You should be polite – because annoyed customer is worse that no customer. But this resembling a salon email marketing is not only good for the private approach. By getting into your customers‘ emails, you can find out more about them.
Hold the thought – I am not talking about identity thefts or any spying on the internet. The honest way of knowing what your customers like is to observe which parts of your newsletters they enjoy the most. If you take a moment to look at restaurant email marketing templates you will see that there are different links that your customers can press to „find out more“. By observing what your customers find the most interesting, you will be able to adjust your services (and menu) to better fit your customers‘ demands.
Interesting restaurant email graphics might also be a part of your success. While facebook users easily get tired of information and tend to block their friends who participate in „share this picture and win“ contests, private space of a person‘s mailbox might be a good way to show a great deal for a meal or other restaurant email marketing examples.
But it is not all the time that restaurant email marketing will be the approach you are looking for. If your restaurant is concerned with more mature and wealthier customers, email campaign might be a good idea. But if your target group are teenagers who spend their time mostly in social platforms, your restaurant marketing should not be focused too much on restaurant email marketing ideas. It‘s better you search new approaches to this age group than sending an email with good deals for food – most of teenagers eat lunch at home anyways.
